A Global Insight Conferences Event – 14 Years of Unquestionable Quality

Attract, Retain & Engage Unshakably Loyal Customers With

Customer-First, AI-Smart, Personalised & Data-Optimised Loyalty, Retention & CRM Innovation Strategies

3rd Annual One-Day Conference & Networking Exhibition | 7th November 2024 | Central London

08.15

REGISTRATION OPENS

Registration, Informal Networking & GIC Welcome

09.00

OPENING REMARKS

Morning Co-Chairs’ Opening Remarks

James Edwards, Group Head of CRM, PureGym

Rebecca Powell, Customer Experience Manager, Ella’s Kitchen

09.10

ENGAGE YOUR CUSTOMERS

WINNING LOYALTY & RETENTION STRATEGIES & PROGRAMMES

Craft Exciting & Innovative Loyalty & Retention Programmes To Skyrocket Loyalty & Retention Rates With Insight-Driven & Customer-Focused Strategies

  • Develop engaging loyalty programmes that act as a strategic tool to enhance customer retention and incentivise repeat business by rewarding customers for continued patronage
  • Beyond points-based interactions… create programmes that align with customer values, such as charity donations or sustainability-focused rewards, to establish a strong emotional connections
  • Harness the knowledge of customer psychology around positive reinforcement and capitalise on the impact of delayed gratification in long-term loyalty programmes to drive customer retention through sustained engagement
  • Tap into the potential of CRM system algorithms to accurately predict customer behaviour and streamline rewards systems to boost customer loyalty

Lauren Kopsch, Head of Digital Marketing, Gail’s

09.30 Bonus Session; Reserved For Exclusive Conference Partner, Insider

09.45

CASE STUDY

VALUE ADDING AUTOMATION, AI & NEW TECH

Embrace The Unlocked Potential Of AI, Automation & Tech To Seize New Opportunities & Drive More Personalised & Effective Customer Loyalty Strategies For Long-Term Organisational Success

  • Harness cost-effective AI, automation, and tech to make strategic decisions, generate real-time insights into customer behaviour, and strengthen loyalty marketing to increase customer lifetime value
  • Utilise key predictive analytic insights from AI and automation tools to identify patterns in purchasing behaviours and build customised profiles for each customer segment for more targeted products and services and increased retention rates
  • As CRM software becomes more intelligent, integrated, and automated, leverage new AI innovations to tailor your customer support such as through chatbots which resolve customer issues quickly and effectively to improve customer experiences, lower customer churn, and boost brand loyalty
  • Drive improved user experiences and develop better relationships with audiences across multiple touchpoints for consistent and unified engagement that delivers on customer needs, expectations, and preferences

Brendan Murtagh, Head of Customer Service Model, NatWest Group

VIEW THE FULL PROGRAMME

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