The Advanced Customer Loyalty & Retention Conference 

14 MARCH 2024 | HOTEL CASA, AMSTERDAM

A One-Day, European, Industry-Led Conference & Networking Exhibition, Hotel Casa, Amsterdam, 14th March 2024

Contact Us | +44 (0) 203 479 2299

New Strategies To Skyrocket Engagement, Promote Brand Values & Overtake The Competition:

Innovative, Attention-Grabbing, Data-Centric & Customer-Driven Loyalty, Retention & CRM Strategies

Winning Loyalty Programmes | Effective Data & Targeting | Inspiring Personalisation | Automation, AI & Tech | Measuring Tangible Results & ROI | Seamless Omnichannel Marketing Success | Next-Level Retention Strategies | Stand-Out Customer Engagement & Experiences | Customer-Centric Journeys | The Future of Loyalty & CRM

14th March 2024, Amsterdam

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Angela Sekuloska, Head of CRM, Vita, Life Insurance, d.d.

Gianfranco Cuzziol, Global Head of CRM, formerly Aesop

WINNING LOYALTY PROGRAMMES

Double Perspective

Develop Cutting-Edge Loyalty Programmes That Utilise The Latest Trends & Consumer Needs To Maximise Engagement, Secure Retention & Strengthen Your Brand

  • From weekly purchases to once-a-year indulgences, how can loyalty programmes be adapted to suit different spending patterns?
  • Discounts, points-based, rewards-based… explore the impact of different loyalty strategies to find the right one which best suits your customer and reinforces your brand
  • Rebuild and reimagine your loyalty schemes to foster stronger relationships, and reinforce long-term brand trust by helping consumers navigate the cost-of-living crisis

09.10 Olga Khoubaeva, Customer Engagement Manager, Le Pain Quotidien

MEASURING TANGIBLE RESULTS & ROI

Delegate Discussion

09.30 Celebrate Well-Earned Success Stories & Attain Best-In-Class Bottom-Line Results By Harnessing The Latest Metrics & Measurement Tools

  • Deep-dive into the latest measurements and metrics that can showcase your brand at its best
  • What defines success for your brand, and how are you measuring this? Ensure high-end loyalty and retention by advertising your strengths and identifying weaknesses
  • Cut through the jargon and translate raw data into comprehensible narratives that reassure customers and reaffirm brand status
  • Understand ROI facts and figures to see what is driving long-term growth and bottom-line results, and what parts of your business aren’t pulling their weight in order to make necessary improvements

Gianfranco Cuzziol, Global Head of CRM, formerly Aesop

VIEW THE FULL PROGRAMME

*At Global Insight Conferences, we have exciting offers and news about our upcoming events that we hope you’d like to hear about! We will use your information to predict what you might be interested in. We will treat your data with respect and you can find the details of our privacy policy here. You can stop receiving our updates at any time.

Please remember to check your junk folder for the brochure – and add @gicconferences.com to your safe senders list.