The Advanced Customer Loyalty & Retention Conference 


A One-Day, European, Industry-Led Conference & Networking Exhibition, Hotel Casa, Amsterdam, 14th March 2024

Contact Us | +44 (0) 203 479 2299

New Strategies To Skyrocket Engagement, Promote Brand Values & Overtake The Competition:

Innovative, Attention-Grabbing, Data-Centric & Customer-Driven Loyalty, Retention & CRM Strategies

Winning Loyalty Programmes | Effective Data & Targeting | Inspiring Personalisation | Automation, AI & Tech | Measuring Tangible Results & ROI | Seamless Omnichannel Marketing Success | Next-Level Retention Strategies | Stand-Out Customer Engagement & Experiences | Customer-Centric Journeys | The Future of Loyalty & CRM

14th March 2024, Amsterdam

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Angela Sekuloska, Head of CRM, Vita, Life Insurance, d.d.

Gianfranco Cuzziol, Global Head of CRM, formerly Aesop


Double Perspective

Develop Cutting-Edge Loyalty Programmes That Utilise The Latest Trends & Consumer Needs To Maximise Engagement, Secure Retention & Strengthen Your Brand

  • From weekly purchases to once-a-year indulgences, how can loyalty programmes be adapted to suit different spending patterns?
  • Discounts, points-based, rewards-based… explore the impact of different loyalty strategies to find the right one which best suits your customer and reinforces your brand
  • Rebuild and reimagine your loyalty schemes to foster stronger relationships, and reinforce long-term brand trust by helping consumers navigate the cost-of-living crisis

09.10 Olga Khoubaeva, Customer Engagement Manager, Le Pain Quotidien


Delegate Discussion

09.30 Celebrate Well-Earned Success Stories & Attain Best-In-Class Bottom-Line Results By Harnessing The Latest Metrics & Measurement Tools

  • Deep-dive into the latest measurements and metrics that can showcase your brand at its best
  • What defines success for your brand, and how are you measuring this? Ensure high-end loyalty and retention by advertising your strengths and identifying weaknesses
  • Cut through the jargon and translate raw data into comprehensible narratives that reassure customers and reaffirm brand status
  • Understand ROI facts and figures to see what is driving long-term growth and bottom-line results, and what parts of your business aren’t pulling their weight in order to make necessary improvements

Gianfranco Cuzziol, Global Head of CRM, formerly Aesop


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